Our Story

BReelBait started with two brothers, Mike and Dale, that loved to fish. Then along came Dale’s son Blake, who at the age of seven probably loves fishing as much if not more then them. So that means there was a lot of money being spent on fishing lures to satisfy their love of fishing. They decided instead of spending all their money buying lures at all the sporting goods stores, they start making their own. They then were sharing their new lures and all the great catches (check out our Gallery page) with their fellow fishing buddies. People liked them and were interested in having these plastic lures too. They decided to turn their hobby into making a little extra spare money so they could at least buy some more fishing poles or some new fishing reels.

They hope you get as much enjoyment out of of these fishing lures as they do!

BReelBait’s fishing lure molds are from Angling Ai , LureCraft, and BassTackle. The plastisol used for the lures comes from Dead on Plastix,llc. The colors used come from Dead on Plastix, llc and LureWorks. The flake or glitter colors come from LureCraft.